A Review of APMEX
APMEX is one of the largest, if not the largest, online precious metals dealers. They offer a complete selection of products and have both sales agents and customer service reps available by phone to provide assistance.
Unlike some, their online prices and over the phone prices are the same and we appreciate the fact that their sales representatives are not commissioned so they seem more interested in helping then hurrying you into a sale. Their IRA prices are also the same as their normal pricing as it should be. Overall, their pricing is competitive and in the range of the other aggressively priced dealers we have found.
When it comes to service, we found some good and some not so good. On one hand, APMEX is rated A+ by the Better Business Bureau but we have some concerns with the BBB rating system for this reason. The BBB will rate a company A+ if a company makes an attempt to satisfy complaints that are made to the BBB. In this case, in the past 3 years, APMEX has had 52 complaints filed against it with the BBB. Of those, 19 have come in the last year.
The BBB indicates that of the 52 complaints, 47 have been resolved satisfactorily with BBB assistance. While this is admirable, it’s been our experience that people don’t complain to the BBB unless and until they are unable to arrive at a solution to their problems by dealing first with the company. So, while an A+ rating is admirable, and granted APMEX does to a lot of business, we’re concerned that in the past year 19 people have been unable to resolve their problems without taking them to the BBB. Accordingly, we can’t give APMEX high marks for service.
APMEX can be found on the internet at APMEX.com